Trust, Trump, and the Turnout
A Marketers Point of View
Bibliographic Data
| ID | 3757235 |
|---|---|
| Authors | Sean Tracey (Emerson College, Portsmouth, NH, USA), Sean R Tracey (0000-0002-6735-5899, Emerson College, corresponding author) |
| Year | 2017 |
| Volume | 61 |
| Issue | 5 |
| Pages | 526-532 |
| Publication date | 2017-05-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | American Behavioral Scientist (JOURNAL) |
| Journal identifiers | ISSN: 0002-7642 • E-ISSN: 1552-3381 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/0002764217701218 |
| OpenAlex | W2598294539 |
| Language | EN |
| Citations received | 2 |
The election of Donald Trump as President of the United States was considered shocking for many pundits and political-communication scientists. Nonetheless, the success of Mr. Trump was predictable from a marketing point of view. This article tells a narrative about how two campaigns connected differently with people. The rhetorical and media techniques of Trump enabled him to connect with working-class folks from "Middle America." In contrast, the face of the Hillary campaign did not connect well with this segment of the population
Advertising · Business · Face (sociological concept) · Media studies · Middle class · Narrative · Point (geometry) · Political science · Politics · Population · Public relations · Rhetorical question · Social science · Sociology · Turnout · Voting · Electoral Systems and Political Participation · Law · Media Studies and Communication · Rhetoric and Communication Studies
| Unique citing works | 2 |
|---|---|
| Citations per year | 0,33 |
| Citation span | 2020 - 2022 (3) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 1 |