A Factorial Survey Study on the Influence of Advertising Place and the Use of Personal Data on User Acceptance of Facebook Ads
Bibliographic Data
| ID | 3757537 |
|---|---|
| Authors | Evert Van Den Broeck (University of Antwerp, Antwerp, Belgium, corresponding author), Karolien Poels (0000-0002-5276-0293, University of Antwerp, Antwerp, Belgium), Michel Walrave (0000-0002-5214-0393, University of Antwerp, Antwerp, Belgium) |
| Year | 2017 |
| Volume | 61 |
| Issue | 7 |
| Pages | 653-671 |
| Publication date | 2017-06-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | American Behavioral Scientist (JOURNAL) |
| Journal identifiers | ISSN: 0002-7642 • E-ISSN: 1552-3381 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/0002764217717560 |
| OpenAlex | W2729071778 |
| Language | EN |
| Citations received | 9 |
| References cited | 42 |
Advertisements on social networking sites are typically unrequested messages placed in between the user-generated content. What makes users accept these ads (or not)? A factorial survey was conducted to uncover the impact of different factors related to the use of personal data (e.g., sensitivity of personal data) and advertising place (e.g., ad location) of Facebook ads on user acceptance (i.e., fairness and appropriateness) of the advertisement. Placement of the advertisement was the only factor to significantly affect user acceptance. Moreover, the effect of ad placement largely depended on the degree of involvement with the advertised product. Among low-involved subjects, sidebar ad placement was better accepted. Moreover, the influence of ad placement on user acceptance was fully mediated by perceived intrusiveness of the ad. This indirect effect was not significant in the high-involved subgroup, where message stream placement was better accepted. Implications for targeting advertising on Facebook are discussed
Advertising · Affect (linguistics) · Business · Internet privacy · Intrusiveness · Product (mathematics) · Communication · Computer Science · Digital Marketing and Social Media · Mathematics · Privacy, Security, and Data Protection · Psychology · Social Psychology · Technology Adoption and User Behaviour
Impact of Product Placement on Purchase Intention in the Context Of Product-harm Crisis
‘It’s my virtual space’
Why Am I Getting This Ad? How the Degree of Targeting Disclosures and Political Fit Affect Persuasion Knowledge, Party Evaluation, and Online Privacy Behaviors
Investigating the effect of advertising irritation on digital advertising effectiveness
The Voter and the Propagandistic Content on Facebook
The network ROI
The Opad-perception framework
The Economics of Privacy
Social media advertising reactance model
Measuring the Intrusiveness of Advertisements
Forced Exposure and Psychological Reactance
When Attention‐Getting Advertising Tactics Elicit Consumer Inferences of Manipulative Intent
Planning and Conducting Experimental Advertising Research and Questionnaire Design
A Review of Facebook Research in the Social Sciences
The theory of planned behavior
Factorial Survey Experiments
Dimensions of Privacy Concern among Online Consumers
The Psychological Appeal of Personalized Content in Web Portals
Friends, Fans, and Followers
The Economics of Privacy
Why Do People Avoid Advertising on the Internet
Predicting adolescents’ willingness to disclose personal information to a commercial website
Consumer Trust in an Internet Store
Measuring the Involvement Construct
Central and Peripheral Routes to Advertising Effectiveness
| Unique citing works | 9 |
|---|---|
| Citations per year | 0,9 |
| Citation span | 2016 - 2025 (10) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 9 |