Big Shots
A Social Media Campaign to Honor Local Heroes who Promote Covid-19 Vaccine Literacy and Increase Vaccine Acceptance
Bibliographic Data
| ID | 3757624 |
|---|---|
| Authors | Tanja Schub (CUNY Graduate School of Public Health and Health Policy), Lauren Swan-Potras (CUNY Graduate School of Public Health and Health Policy, corresponding author), Kenneth Rabin (CUNY Graduate School of Public Health and Health Policy) |
| Year | 2022 |
| Pages | 000276422211382 |
| Publication date | 2022-11-30 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | American Behavioral Scientist (JOURNAL) |
| Journal identifiers | ISSN: 0002-7642 • E-ISSN: 1552-3381 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/00027642221138272 |
| OpenAlex | W4311060008 |
| Language | EN |
| References cited | 14 |
Big Shots is a graduate student-developed social media campaign that aims to promote COVID-19 vaccine literacy and build vaccine confidence through the power of storytelling. Here we describe the development of the partnerships underlying the campaign and detail the campaign's achievements thus far, including its recognition and celebration (to date) of 12 individuals and groups who have broken down barriers to COVID-19 vaccination in their communities. The ongoing campaign may serve as a model to guide future "grassroots" social media campaigns aimed at addressing public health issues
Coronavirus disease 2019 (COVID-19) · Grassroots · Honor · Internet privacy · Literacy · Narrative · Pandemic · Pedagogy · Political science · Politics · Power (physics) · Public relations · Social media · Sociology · Storytelling · Computer Science · Media Influence and Health · Medicine · Misinformation and Its Impacts · Vaccine Coverage and Hesitancy
Comparing narrative and informational videos to increase mammography in low-income African American women
A Storytelling Intervention in a Mobile, Web-Based Platform
Persuasive Effects of Message Framing and Narrative Format on Promoting Covid-19 Vaccination
Strategies That Promote Equity in Covid-19 Vaccine Uptake for Black Communities
Confidence and Hesitancy During the Early Roll-out of Covid-19 Vaccines Among Black, Hispanic, and Undocumented Immigrant Communities
| Citation velocity | historical |
|---|---|
| Highly cited | No |