Does Presentation Style of Presidential Debates Influence Young Voters' Perceptions of Candidates

Datos Bibliográficos

ID3757883
AutoresRobert H Wicks (0009-0002-9305-1650, University of Arkansas, autor de correspondencia)
Año2007
Volumen50
Número9
Páginas1247-1254
Fecha de publicación2007-05-01
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaAmerican Behavioral Scientist (JOURNAL)
Identificadores de la revistaISSN: 0002-7642 • E-ISSN: 1552-3381
EditorialSAGE Publications Inc (PUBLISHER)
DOI10.1177/0002764207300054
OpenAlexW2046504708
IdiomaEN
Citas recibidas9
Referencias citadas4

In this study, college students were exposed to the final 2004 Bush-Kerry televised presidential debate. Participants were randomly assigned to one of five presentation conditions (i.e., ABC, CNN, C-SPAN, Fox News, and PBS). Using a pretest-posttest experimental design, participants rated the candidates on 12 personal and professional attributes. A feeling thermometer also assessed whether the participants' feelings toward the candidates changed following the debate. The results suggest that various presentation styles influenced perceptions of Kerry on the attributes of success and friendliness and on the feeling thermometer. Changes in perceptions on the attribute of strength were also found for Bush

Feeling · Perception · Political science · Presentation (obstetrics) · Presidential system · Style (visual arts) · Applied Psychology · Communication in Education and Healthcare · Media Influence and Health · Medicine · Psychology · Public Relations and Crisis Communication · Social Psychology