Evaluating National Health Communication Campaigns
Formative and Summative Research Issues
Bibliographic Data
| ID | 3757907 |
|---|---|
| Authors | J C McGrath (0000-0002-5276-0381, National Heart Lung and Blood Institute, corresponding author) |
| Year | 1991 |
| Volume | 34 |
| Issue | 6 |
| Pages | 652-665 |
| Publication date | 1991-07-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | American Behavioral Scientist (JOURNAL) |
| Journal identifiers | ISSN: 0002-7642 • E-ISSN: 1552-3381 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/0002764291034006004 |
| OpenAlex | W2005735988 |
| Language | EN |
| Citations received | 7 |
| References cited | 6 |
Environmental health · Health communication · Political science · Public relations · Focus Groups and Qualitative Methods · Health Literacy and Information Accessibility · Medicine · Nutrition, Genetics, and Disease · Psychology
Changing Men's Attitudes and Behavior
College Students’ Perspectives in Sexually Transmitted Infections (STIs) in Malaysia, Singapore, England, and the US
Reflections on Evaluating Health Communication Campaigns
Challenges in Evaluating Health Communication Campaigns
Re-evaluating national suicide prevention month
The "Questions To Ask About Your Medicines" Campaign
Are You Experienced
| Unique citing works | 7 |
|---|---|
| Citations per year | 0,21 |
| Citation span | 1992 - 2025 (34) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 6 |