Portrayals of African, Hispanic, and Asian Americans in Magazine Advertising
Bibliographic Data
| ID | 3757930 |
|---|---|
| Authors | Charles R Taylor (0000-0003-2057-0345, Villanova University), Ju Yung Lee (Villanova University), Barbara B Stern (Rutgers, the State University of New Jersey) |
| Year | 1995 |
| Volume | 38 |
| Issue | 4 |
| Pages | 608-621 |
| Publication date | 1995-02-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | American Behavioral Scientist (JOURNAL) |
| Journal identifiers | ISSN: 0002-7642 • E-ISSN: 1552-3381 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/0002764295038004010 |
| OpenAlex | W2041510440 |
| Language | EN |
| Citations received | 19 |
| References cited | 10 |
A content analysis of magazine advertisements from 1993 and 1994 is performed to examine advertising portrayals of African, Hispanic, and Asian Americans. The issues investigated are the frequency of portrayal of minority groups, the representation of groups in technical versus nontechnical product categories, and the settings and relationships in which each group appears. Results indicate that (a) Hispanic Americans are significantly underrepresented in magazine advertising, (b) portrayals of Asian Americans reflect societal stereotypes, and (c) portrayals of African Americans have become less stereotyped over the years, but nonetheless remain sufficiently stereotyped to raise societal concerns
Advertising · African american · Asian americans · Content analysis · Ethnic group · Political science · Product (mathematics) · Representation (politics) · Social science · Sociology · Consumer Behavior in Brand Consumption and Identification · Gender Studies · Gender, Feminism, and Media · Media, Gender, and Advertising · Psychology · Social Psychology
Annual Selected Bibliography
Advances in Advertising Research IX
Race and Beauty
Ethnic Minorities in Advertising
Cultural Schemas for Racial Identity in Canadian Television Advertising
Challenging Politicians on Race in Interviews
Constructing Racial Groups' Identities in the Diasporic Press
Asian American college women's body image
Ethnic minority CEO turnover
Reading Representations of Black, East Asian, and White Women in Magazines for Adolescent Girls
Anti-Black sentiments in Chinese Weibo discourse
Does Race Matter
Advertising images as social indicators
"Racial Ideology, Model Minorities, and the "Not-So-Silent Partner
Children and race in South African magazine advertising
Asian American television activity
R.J. Reynolds’ Targeting of African Americans
Going Global
Visualizing co-presence
| Unique citing works | 19 |
|---|---|
| Citations per year | 0,63 |
| Citation span | 1996 - 2023 (28) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 18 |