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Tangled and Bumpy Roads to Gender Equity

Socio-Cultural Insights from Media Stories About Olympic Athletes and Motherhood

Bibliographic Data

ID3758061
AuthorsKerry Rebecca Mcgannon (0000-0002-8614-697X, Laurentian University, corresponding author), Andrea Bundon (0000-0002-6287-4788, University of British Columbia), Ann Pegoraro (0000-0002-0847-7191, University of Guelph), Shaantanu Kulkarni (0009-0003-1803-820X, Laurentian University)
Year2024
Publication date2024-07-23
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueAmerican Behavioral Scientist (JOURNAL)
Journal identifiersISSN: 0002-7642 • E-ISSN: 1552-3381
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/00027642241261260
OpenAlexW4400926273
LanguageEN
Citations received6
References cited21

With the 2024 Olympic Games touted as reaching gender parity (i.e., same number of female and male athletes participating), media conversations are continuing about elite athlete mothers. Researchers interrogating media stories of Olympic athlete mothers have shown that their sporting journeys are not straightforward due to tensions linked to gender (in)equity. In this paper we use narrative inquiry as a theoretical lens to explore "comeback themes" synthesized from published media studies of Olympic athlete mothers, along with recent examples of media stories of Olympic athlete mothers. We discuss four comeback themes that include: (in)compatible identities, super mums, veteran status/age, and exposing discrimination, and some implications for gender equity. The first three comebacks perpetuate gender ideologies of heteronormative femininity, good motherhood, ageism, and exceptionalism, which downplay equitable support and change. These themes, along with the exposing discrimination theme, also highlight shifting media representations of motherhood and sport whereby stories expose struggles, realities, and/or structural deficits. We reflect on these themes as a "tangled and bumpy road" to gender equity led by athlete mothers' voices resulting in changes in maternity rights. These comeback themes show gains in gender equity for sportswomen and highlight areas where more work is needed. Future research recommendations include studying mainstream and social media spaces with an intersectional lens to expand understanding of media stories as pedagogical resources to learn more about motherhood, sport, and gender (in)equity

Athletes · Equity (law) · Gender equity · Physical therapy · Political science · Sociology · Sociology of sport · Gender Roles and Identity Studies · Gender Studies · Medicine · Psychology · Sport and Mega-Event Impacts · Sports, Gender, and Society

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Unique citing works6
Citations per year3
Citation span2024 - 2026 (3)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 6

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