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Framing the Youth in Campaign 2004

Twenty Million Strong-Or Weak

Bibliographic Data

ID3758120
AuthorsAndrew Williams (0000-0001-8724-0856, Virginia Tech, corresponding author), Andrew Paul Williams (Virginia Tech)
Year2007
Volume50
Issue9
Pages1273-1279
Publication date2007-05-01
Open AccessYes
TypeARTICLE
VenueAmerican Behavioral Scientist (JOURNAL)
Journal identifiersISSN: 0002-7642 • E-ISSN: 1552-3381
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/0002764207300043
OpenAlexW1998337179
LanguageEN
Citations received1
References cited1

This article reports results of a content analysis of 372 print and televised media stories about young voters during the 2004 U.S. presidential campaign. Despite an extensive media database search, findings indicate a surprisingly limited amount of media coverage of the youth vote. Results indicate that in the sample of stories addressing young voters, young voters were the prominent focus of 58% of the sample, a moderate reference in 24%, and a negligible mention in 18% of stories. Framing of young voters and youth-voter mobilization efforts were more positive than negative in tone (39% to 11% and 51% to 9%, respectively) during the campaign. However, media coverage presented a mixed opinion of the young-voter turnout, with 33% of stories framing the turnout positively and 34% framing turnout negatively. Implications of media framing and coverage are discussed and future research ideas are presented

Advertising · Business · Framing (construction) · Framing effect · Geography · Health communication · Mass media · Media studies · Political science · Politics · Presidential system · Public relations · Sociology · Turnout · Voting · Gender, Feminism, and Media · Law · Media Studies and Communication · Psychology · Social Media and Politics · Social Psychology

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Citations per year0.06
Citation span2008 - 2008 (1)
Highly citedNo

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