Promoting Terror or Sport? The Case of Qatar's International Image
Bibliographic Data
| ID | 3758342 |
|---|---|
| Authors | Tal Samuel-Azran (0000-0002-9501-2949, The Interdisciplinary Center Herzliya, Herzliya, Israel, corresponding author), Moran Yarchi (0000-0002-8044-2145, The Interdisciplinary Center Herzliya, Herzliya, Israel), Y Galily (0000-0001-5308-5675, The Interdisciplinary Center Herzliya, Herzliya, Israel), Ilan Tamir (0000-0002-8619-9393, Ariel University, Ariel, Israel) |
| Year | 2016 |
| Volume | 60 |
| Issue | 9 |
| Pages | 1101-1115 |
| Publication date | 2016-08-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | American Behavioral Scientist (JOURNAL) |
| Journal identifiers | ISSN: 0002-7642 • E-ISSN: 1552-3381 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/0002764216632841 |
| OpenAlex | W2281528633 |
| Language | EN |
| Citations received | 8 |
| References cited | 11 |
Qatar's successful bid for hosting the 2022 soccer World Cup is regarded as one in a series of attempts to change Qatar's image as a terror-sponsoring state. To understand the power of hosting megasport events to rebuild a country's international image, the present study compares the coverage of Qatari sport affairs with concurrent terror-sponsoring allegations, via a sentiment analysis of coverage of Qatari affairs by three international networks (SKY, CNN, and ITV) between August 20, 2013 and December 31, 2014. Surprisingly, the analysis found that terror-related articles contained significantly more positive sentiment than articles on other issues, whereas the tone toward Qatar in sport-related articles was significantly less positive than other topics. The study illustrates the limits of using sport as a soft power strategy, and underscores the superiority of on-the-ground efforts to deflect terror allegations as a strategy for improving a country's image
Advertising · Business · International relations · Political science · Politics · Power (physics) · Soft power · State (computer science) · Computer Science · Law · Public Relations and Crisis Communication · Sport and Mega-Event Impacts · Sports, Gender, and Society
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| Citations per year | 0.8 |
|---|---|
| Citation span | 2016 - 2025 (10) |
| Highly cited | No |