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Voters' Perceptions of Trust in 2016 Presidential Candidates, Clinton and Trump

Exploring the Election's Outcome

Bibliographic Data

ID3758464
AuthorsPamela S Shockley-Zalabak (University of Colorado, Colorado Springs, CO, USA), Pamela Shockley‐Zalabak (University of Colorado Colorado Springs), Sherwyn P Morreale (0000-0003-4054-9543, University of Colorado, Colorado Springs, CO, USA, corresponding author), Carmen Stavrositu (University of Colorado, Colorado Springs, CO, USA)
Year2019
Volume63
Issue7
Pages856-887
Publication date2019-06-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueAmerican Behavioral Scientist (JOURNAL)
Journal identifiersISSN: 0002-7642 • E-ISSN: 1552-3381
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/0002764217730855
OpenAlexW2755516190
LanguageEN
Citations received8
References cited20

This study explored voters' perceptions of Hillary Clinton and Donald Trump regarding their general trust in the two 2016 presidential candidates, voters' demographics, five underlying drivers of trust, and important campaign issues. The study also examined how perceptions of trust on issues were evidenced in the popular vote and in key swing states and the Electoral College. The study used two online census-representative surveys to examine registered voters' perceptions: one survey of 1,500 respondents conducted immediately before the first presidential debate (September 7-15, 2016) and a second survey of a different sample of 1,500 immediately after the third debate (October 20-31), 2016. Analysis of the results confirmed relatively low-trust levels for both Hillary Clinton and Donald Trump and an electorate divided demographically about their trust in the two candidates. The five trust drivers yielded statistically significant differences between the candidates. Clinton was evaluated as more competent, concerned, and reliable, and a person with whom participants identified. With the second survey, Trump statistically surpassed Clinton for openness and honesty. Regarding the three issues of most importance in the campaign, Clinton and Trump had equivalent trust evaluations for dealing with the U.S. economy/jobs, but Trump was more trusted regarding terrorism/national security and Clinton was more trusted regarding health care. The overall trust evaluations for Clinton, coupled with intentions to vote, contribute to understanding Clinton's popular vote victory. However, the importance of terrorism/national security in swing states and Trump's trust advantage on that issue contributes to understanding the Electoral College vote by comparison with the popular vote

Honesty · National security · Openness to experience · Political science · Politics · Presidential election · Presidential system · Public relations · Terrorism · Victory · Electoral Systems and Political Participation · Law · Psychology · Public Administration · Social and Intergroup Psychology · Social Media and Politics · Social Psychology

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Unique citing works8
Citations per year1,33
Citation span2020 - 2026 (7)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 8

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