TechnoDistortions and Effects of the 2000 Political Advertising

Bibliographic Data

ID3758502
AuthorsLynda Lee Kaid (University of Florida, corresponding author)
Year2001
Volume44
Issue12
Pages2370-2378
Publication date2001-08-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueAmerican Behavioral Scientist (JOURNAL)
Journal identifiersISSN: 0002-7642 • E-ISSN: 1552-3381
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/00027640121958375
OpenAlexW2081506339
LanguageEN
Citations received7
References cited8

This study assesses the effects of the 2000 presidential spots of Gore and Bush. Findings from a national experimental study suggest that Bush benefited more from the ads, even among female voters who have traditionally favored Democrats. The study also examined the effects of technological distortions by testing the famous Bush "RATS" ad. However, the presence of the so-called subliminal technique used by the Bush campaign did not affect voter response to the ad

Advertising · Affect (linguistics) · Business · Political advertising · Political science · Politics · Presidential campaign · Presidential system · Subliminal stimuli · Law · Media Influence and Politics · Media Studies and Communication · Psychology · Social Media and Politics · Social Psychology

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