A Critique of the Discourse of Marketized Philanthropy
Bibliographic Data
| ID | 3758640 |
|---|---|
| Authors | Patricia Mooney Nickel (0000-0002-9307-3908, Victoria University of Wellington), Angela M Eikenberry (0000-0002-6493-182X, University of Nebraska at Omaha) |
| Year | 2009 |
| Volume | 52 |
| Issue | 7 |
| Pages | 974-989 |
| Publication date | 2009-03-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | American Behavioral Scientist (JOURNAL) |
| Journal identifiers | ISSN: 0002-7642 • E-ISSN: 1552-3381 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/0002764208327670 |
| OpenAlex | W2062949001 |
| Language | EN |
| Citations received | 90 |
| References cited | 29 |
Philanthropy has received increased attention in recent years and is an important focus for social theorists concerned with discourse. The authors argue that the transformative potential of philanthropy-its potential to represent the need for and bring about social change-is increasingly lost in the current market-based discourse of philanthropy that includes consumption of products (i.e., cause-related marketing) and consumption of media and celebrities (i.e., "charitainment") as the basis for benevolent human relations. This marketization of philanthropy depoliticizes the relationship between the market and the negative impacts it has on human well-being, thereby making philanthropy less likely to catalyze substantive social change. In this article, the authors argue that in fast capitalism philanthropy must be distinguished from the market, narrate on behalf of the marginalized, and be rewritten independent of the necessity of the market and marginality
Capitalism · China · Consumption (sociology) · Marketization · Political economy · Political science · Politics · Social science · Sociology · Transformative learning · Community Development and Social Impact · Law · Management and Organizational Studies · Nonprofit Sector and Volunteering
Lewis Hyde's Double Economy
Designing an Illusion of India’s Future Superpowerdom
Joy Of Giving Week Providing Stimulus to Customers and Triggering Response in Terms of Willingness To Pay Under Cause Related Marketing
Consumption that matters
Saving Lives With Soccer and Shoelaces
The Honored Outsider
Discourses of Volunteering and Civic Action in the USA
How We Give Now
Research on Corporate Philanthropy
Refusing the Market
Modern Welfare And ‘Good Old’ Philanthropy
Public Administration and/or Public Sociology
Shock Therapy
Resource Constraints or Cultural Conformity? Nonprofit Relationships with Businesses
Measuring to Improve Versus Measuring to Prove
Is Business Discourse Colonizing Philanthropy? A Critical Discourse Analysis of (PRODUCT) RED
Investigating the Marketization of the Nonprofit Sector
Exploring Donor Influence and Public Engagement
Power, Exchange and Solidarity
Shopping for Change’
Foundations of Radical Philanthropy
Does Nonprofit Marketization Facilitate or Inhibit the Development of Civil Society? A Comparative Study of China and the USA
Social Marketisation and Policy Influence of Third Sector Organisations
Beyond policy patrons
Philanthropic Nation Branding, Ideology, and Accumulation
Can Consumers’ Altruistic Inferences Solve the CSR Initiative Puzzle? A Meta-analytic Investigation
The Ethics of Entrepreneurial Philanthropy
Haute Philanthropy
Community foundations as advocates
Geographies of super-philanthropy
Discursive positions on charitable sector advocacy in Canada
Mediatization of Civil Society Organizations
More than just a famous face
Graphic emotion
Faith-Based Charitable Giving and Its Impact on Notions of “Community”
Urban Redevelopment, Cultural Philanthropy and the Commodification of Artistic Authenticity in Toronto
Dotcauses for sustainability
The ‘popular’ culture of internet activism
Educating Nonprofit Students as Agents of Social Transformation
The Perfect Pair or Strange Bedfellows? Neoliberal Social Change and Social Justice Philanthropy
Reflections on Sustainability and Resilience in the NGO Sector
The Road to Market
"Deconstructing Civil Society "Maps
Toward a Care-Centered Approach for Nonprofit Management in a Neoliberal Era
Civil Society Vocabularies and Signaling Value
A Critical Case Study of Cause-Related Marketing
Against the Cult(ure) of the Entrepreneur for the Nonprofit Sector
Shifting Notions of Philanthropy
Value transfers in South East Asia
L=10L for Africa’
Thrift Shop Philanthropy
Luxury Lines
Philanthropy, Hermeneutics, and Power
Under-served and un-deserving
Shifting conceptualizations of ethical consumption
The Impact of Neoliberalism on Civil Society and Nonprofit Advocacy
Socialites in consumer culture
The X-factor of charity
Consumer Responses to Corporate and Celebrity Philanthropy
On the behavioural relevance of optional and mandatory impure public goods
Reconnaissance of philanthropy
Travel philanthropy
Buying into development? Brand Aid forms of cause-related marketing
The Little Blue Pill That Killed the Little Pink House
New Frontiers of Philanthro‐capitalism
The art of good governance
Collaborating profitably? The fundraising practices of the contemporary art society, 1919–1939
Variations on a theme
Navigating neoliberal networks
Rethinking disaster utopia
Celebrity Everyday Maker
Extreme Philanthropy
Philanthropy and the Politics of Well-Being
Contributions and challenges of voluntary organizations towards the integration of refugees into the job market
Away from Politics? Trajectories of Italian Third Sector after the 2008 Crisis
Philanthromentality
Why research into celebrities' socio-political involvement needs a broader research agenda and sharper conceptualisation
Between Online and Offline Solidarity
Biodiversity for Billionaires
The Ethiopian famine' revisited
Mutual aid versus volunteerism
Use Your Skills to Solve This Challenge
The Practical Organization of Moral Transactions
Marketizing Social Change
Advocacy Research on Homophobia in Education
Celebrity Advocacy and Women's Rights in Nigeria
Markets of Islam
Understanding suffering and giving compassion
Race Doesn't Matter, Race Matters
Games of Seduction and Games of History
Social Change Philanthrophy in America
A Critical Theory Of Public Life
Human Development Report 2006
Bowling alone
The American Heritage dictionary of the English language.
Habermas and the public sphere
Partners in Public Service
From Redistribution to Recognition?
Cultural Studies as Critical Theory
The Theory Of The Leisure Class
The dialectic of enlightenment
Publicity, Philanthropy and Commemoration
The Discourse of Domination
Avoiding Politics
Dialectic of Enlightenment, 2011
Network Governance and the New Constitutionalism
The Talking Cure and the Silent Treatment
Network Governance and Post-Liberal Democracy
Giving
Socio(onto)logy
Publics and counterpublics
Unruly practices
The Marketization of the Nonprofit Sector
Against Deliberation
| Unique citing works | 90 |
|---|---|
| Citations per year | 5,29 |
| Citation span | 2009 - 2026 (18) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 84 |