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Whom to Help

Prosocial Behaviors and the Restoration of a Tarnished Identity

Dados Bibliográficos

ID3758822
AutoresMaria C Ramos (0000-0003-2622-2624, Duke University), María Cristina Fernández Ramos (0000-0002-0220-2963, Duke University, autor correspondente)
Ano2023
Volume67
Fascículo1
Páginas77-99
Data de publicação2023-01-01
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoAmerican Behavioral Scientist (JOURNAL)
Identificadores do periódicoISSN: 0002-7642 • E-ISSN: 1552-3381
EditoraSAGE Publications Inc (PUBLISHER)
DOI10.1177/00027642211066036
OpenAlexW4210996483
IdiomaEN
Referências citadas42

How can moral transgressors rebuild their image as good people? Using affect control theory, I hypothesize that prosociality-benefitting others-will blunt negative impressions of a norm violator. I also hypothesize that benefitting good or weak people-and not bad or powerful people-will amplify the positive effect of prosociality. In two survey-vignette studies, participants reported their perceptions about a man who takes money from a found wallet-unethical behavior-and gives or does not give it to someone else-prosocial behavior. Results show prosociality redeems violators more when they help good rather than bad persons. In certain situations, helping powerless persons is more image revamping than helping powerful persons

Altruism (biology) · Identity (music) · Perception · Prosocial behavior · Vignette · Emotions and Moral Behavior · Psychology · Psychology of Moral and Emotional Judgment · Social and Intergroup Psychology · Social Psychology

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