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Textual Primacy Online

Impression Formation Based on Textual and Visual Cues in Facebook Profiles

Bibliographic Data

ID3758957
AuthorsAyellet Pelled (0000-0002-3610-3496, University of Haifa, Haifa, Israel, corresponding author), Tanya Zilberstein (0000-0002-8004-4622, University of Haifa, Haifa, Israel), Alona Tsirulnikov (University of Haifa, Haifa, Israel), Eran Pick (University of Haifa, Haifa, Israel), Yael Patkin (University of Haifa, Haifa, Israel), Nurit Tal-Or (University of Haifa, Haifa, Israel), Nurit Tal‐or (0000-0001-5643-0745, University of Haifa)
Year2017
Volume61
Issue7
Pages672-687
Publication date2017-06-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueAmerican Behavioral Scientist (JOURNAL)
Journal identifiersISSN: 0002-7642 • E-ISSN: 1552-3381
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/0002764217717563
OpenAlexW2728168583
LanguageEN
Citations received7
References cited32

The existing literature presents ambivalent evidence regarding the significance of visual cues, as opposed to textual cues, in the process of impression formation. While visual information may have a strong effect due to its vividness and immediate absorption, textual information might be more powerful due to its solid, unambiguous nature. This debate is particularly relevant in the context of online social networks, whose users share textual and visual elements. To explore our main research question, "Which elements of one's Facebook profile have a more significant influence on impression formation of extroversion-pictures or texts?" we conducted two complementary online experiments, manipulating visual and textual cues inside and outside the context of Facebook. We then attempted to identify the relevant underlying mechanisms in impression formation. Our findings indicate that textual cues play a more dominant role online, whether via Facebook or not, supporting assertions of a new-media literacy that is text based. Additionally, we found the participants' level of need for cognition influenced the effect such that individuals with a high need for cognition placed more emphasis on textual cues. The number of "likes" was also a significant predictor of perceptions of the individuals' social orientation, especially when the other cues were ambiguous

Ambivalence · Cognition · Cognitive psychology · Context (archaeology) · Impression · Impression formation · Perception · Precedent · Sensory cue · Social cue · Social media · Social perception · World Wide Web · Computer Science · Digital Communication and Language · Digital Marketing and Social Media · Impact of Technology on Adolescents · Psychology · Social Psychology

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Unique citing works7
Citations per year1,17
Citation span2020 - 2025 (6)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 6

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