Operant Theories of Insight, Originality, and Creativity

Bibliographic Data

ID3758967
AuthorsMark A Runco (0000-0002-5043-7900, California State University, Fullerton, corresponding author)
Year1993
Volume37
Issue1
Pages54-67
Publication date1993-09-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueAmerican Behavioral Scientist (JOURNAL)
Journal identifiersISSN: 0002-7642 • E-ISSN: 1552-3381
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/0002764293037001006
OpenAlexW2159270988
LanguageEN
Citations received10
References cited49

There is no doubt that operant theory has contributed to our understanding of behaviors that are indicative of creativity, such as insight, novelty, and originality. The operant research that has been applied to these indicative behaviors is reviewed in this article. What exactly does this research tell us about creativity? To answer that, three issues must be explored. One of these concerns contingencies and intrinsic motivation. Can both contribute to creative performance? A second question concerns the role of originality. Indeed, the biggest challenge for an operant theory of creativity and discovery may be to explain behavioral variation. Operant theory must do so in order to explain originality and novelty, two of the key facets of creativity. How do new and original behaviors arise? A third question concerns insight. Operant research often focuses on insight, but what exactly does this tell us about creativity? As discussed in the article, there is some controversy about the actual role of insight in creative performances

Cognitive psychology · Creativity · Epistemology · Novelty · Operant conditioning · Originality · Creativity in Education and Neuroscience · Design Education and Practice · Philosophy · Psychology · Social Psychology