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Strategic Maneuvering in the 2008 Presidential Debates

Bibliographic Data

ID3759195
AuthorsEric Morris (0000-0001-5815-1213, Missouri State University, Springfield, MO, USA,, corresponding author), Jessica M Johnson (Missouri State University, Springfield, MO, USA)
Year2011
Volume55
Issue3
Pages284-306
Publication date2011-03-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueAmerican Behavioral Scientist (JOURNAL)
Journal identifiersISSN: 0002-7642 • E-ISSN: 1552-3381
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/0002764210392165
OpenAlexW2080351926
LanguageEN
Citations received5
References cited22

Application of the pragma-dialectic perspective, and particularly, strategic maneuvering, to political argumentation remains sparse. To address the issue in the context of the 2008 campaigns, the clash strategies of Barack Obama and John McCain during the debates were coded using the same content analysis codebook as prior analyses of presidential debates, allowing comparison between 2008 and the other nine electoral cycles with general election debates. The 2008 debates included significant shifts in the candidates' use of ritualistic discourse, direct statements to opponent, self-analysis, opponent analysis, policy statements, comparison, and cooption. Although structural elements continue to serve as a corrective to functional theory, it appeared that the political climate, more than format, explained these changes. The findings suggest that candidates engage in strategic maneuvering consistent with the focal-points perspective and that campaigns engage in competitive learning in an attempt to master format modifications

Adversary · Argumentation theory · Content analysis · Context (archaeology) · Dialectic · Epistemology · Perspective (graphical) · Political economy · Political science · Politics · Presidential election · Presidential system · Public relations · Social science · Sociology · Artificial Intelligence · Computer Science · Discourse Analysis in Language Studies · Law · Rhetoric and Communication Studies · Social Media and Politics

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Unique citing works5
Citations per year0,45
Citation span2015 - 2022 (8)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 4

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