Economics of the Name, Image, and Likeness Landscape
Payoffs, Social Norms, and the Collective Action Problem
Bibliographic Data
| ID | 3759474 |
|---|---|
| Authors | Thomas R Sadler (0000-0002-5869-4549, Western Illinois University, Macomb, IL, USA, corresponding author) |
| Year | 2024 |
| Volume | 70 |
| Issue | 1 |
| Pages | 83-92 |
| Publication date | 2024-03-03 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | American Behavioral Scientist (JOURNAL) |
| Journal identifiers | ISSN: 0002-7642 • E-ISSN: 1552-3381 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/00027642241235818 |
| OpenAlex | W4392372361 |
| Language | EN |
| References cited | 34 |
This article investigates the collective action problem in the name, image, and likeness (NIL) era. By allowing college athletes to profit from their NIL through endorsements, sponsorships, and social media presence, athletes may now receive unlimited monetary benefits for their participation in college sports. But a collection action problem exists. Although all universities benefit from the NIL landscape, they do not have to disclose their NIL data. In addressing this problem, the article finds that, when athletic departments are selfish, defection from a position of cooperation exists as a dominant strategy. An emerging social norm of information disclosure is insufficient to provide an incentive for disclosure
Action (physics) · Collective action · Economics · Epistemology · Mathematical economics · Microeconomics · Political science · Politics · Positive economics · Public economics · Sociology · Culture, Economy, and Development Studies · Economic Theory and Institutions · Experimental Behavioral Economics Studies · Law · Philosophy · Psychology · Social Psychology
Preferences over Punishment and Reward Mechanisms in Social Dilemmas
Incentives and Prosocial Behavior
Collective action and the evolution of social norm internalization
Mapping the Social-Norms Literature
Monetary and Nonmonetary Punishment in the Voluntary Contributions Mechanism
Identifying Social Norms Using Coordination Games: Why Does Dictator Game Sharing Vary?
From Extreme to Mainstream
The Logic of Collective Action
Analyzing collective action
Contagion of pro- and anti-social behavior among peers and the role of social proximity
Olson’s Logic of Collective Action at fifty
Do the right thing
A Theory of Fairness, Competition, and Cooperation
Retrospectives
A Post-Pandemic Exploration of International Student-Athlete Personal Branding and Fan Interaction via Social Media
| Citation velocity | historical |
|---|---|
| Highly cited | No |