The Third-Person Effect in Controversial Product Advertising
Bibliographic Data
| ID | 3759489 |
|---|---|
| Authors | Keith Jensen (0000-0001-8554-7256, University of Central Florida, Orlando), Steve Collins (0000-0003-3364-2344, University of Central Florida, Orlando) |
| Year | 2008 |
| Volume | 52 |
| Issue | 2 |
| Pages | 225-242 |
| Publication date | 2008-10-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | American Behavioral Scientist (JOURNAL) |
| Journal identifiers | ISSN: 0002-7642 • E-ISSN: 1552-3381 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/0002764208321353 |
| OpenAlex | W2016185045 |
| Language | EN |
| Citations received | 1 |
| References cited | 16 |
This research seeks to determine if there is a third-person effect in the realm of controversial product advertising. Survey participants rated their perceived levels of personal offense to product categories as well as the expected offense levels of other groups of people. The results show a significant third-person effect for five of six product categories where an effect was expected. In the case of advertising for racial extremist groups, a first-person effect existed as predicted. The findings suggest previous studies of controversial products may have overestimated actual levels of offense by ignoring the possibility of a third-person effect
Advertising · Business · Political science · Product (mathematics) · Realm · Third person · Death Anxiety and Social Exclusion · Mathematics · Psychology · Psychology of Moral and Emotional Judgment · Social and Intergroup Psychology · Social Psychology
| Unique citing works | 1 |
|---|---|
| Citations per year | 0,08 |
| Citation span | 2013 - 2013 (1) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 1 |