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Beyond mobilisation at McDonald's

Towards networked organising

Bibliographic Data

ID3833241
AuthorsAlex J Wood (0000-0003-0569-7145, University of Birmingham, corresponding author)
Year2020
Volume44
Issue4
Pages493-502
Publication date2020-12-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueCapital & Class (JOURNAL)
Journal identifiersISSN: 0309-8168 • E-ISSN: 2041-0980
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/0309816820906354
OpenAlexW3010034469
LanguageEN
Citations received11
References cited14

This article uses McAlevey's mobilising/organising dichotomy to analyse the recent McDonald's mobilisation in Britain. It argues that this movement has had some impressive successes but building on these requires greater organising activities. However, conventional union organising techniques are unlikely to be successful in hospitality. Instead, the approach of another low-wage worker movement OUR Walmart demonstrates how social media can be used not only to benefit mobilising activities but to enable organising beyond the workplace

Hospitality · Political economy · Political science · Politics · Public relations · Social movement · Sociology · Tourism · Wage · Digital Economy and Work Transformation · Employment and Welfare Studies · Labor Movements and Unions · Law

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Unique citing works11
Citations per year2,2
Citation span2021 - 2025 (5)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 11

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