A propos des effets de la publicité sur les ventes
Bibliographic Data
| ID | 3851766 |
|---|---|
| Authors | Joachim Marcus-Steiff (corresponding author) |
| Year | 1971 |
| Volume | 17 |
| Issue | 1 |
| Pages | 3-28 |
| Publication date | 1971-01-01 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Communications (JOURNAL) |
| Journal identifiers | ISSN: 0588-8018 • E-ISSN: 2102-5924 |
| Publisher | PERSEE Program (PUBLISHER) |
| DOI | 10.3406/comm.1971.1242 |
| OpenAlex | W2030255385 |
| Language | FR |
| References cited | 1 |
Marcus-Steiff Joachim. A propos des effets de la publicité sur les ventes. In: Communications, 17, 1971. Les mythes de la publicité. pp. 3-28
Art · Humanities · Political science · Art History and Market Analysis · Cultural Insights and Digital Impacts · Geology
| Highly cited | No |
|---|