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Communicating globalization in Bombay cinema

Everyday life, imagination and the persistence of the local

Bibliographic Data

ID3852444
AuthorsLakshmi Srinivas (Wellesley College, corresponding author)
Year2005
Volume3
Issue3
Pages319-344
Publication date2005-09-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueComparative American Studies An International Journal (JOURNAL)
Journal identifiersISSN: 1477-5700 • E-ISSN: 1741-2676
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1177/1477570005055984
OpenAlexW2047220722
LanguageEN
Citations received7
References cited18

Bollywood films increasingly portray the life-worlds of India's urban middle class and their transnational connections. Characters in the Hindi-language films use English phrases, cell phones and computers, celebrate Valentine's Day and are seen to frequent exercise clubs and shopping malls. The non-resident Indian, or NRI, symbol of the diaspora, is now a fixture in these films, often the hero and portrayed as part of the familial world and social circle of the urban middle classes. This, combined with the way a large portion of the films depict settings outside India, in Switzerland, Mauritius, the UK and North America, have led critics to question the Indian-ness of the films. This article examines the deterritorialized narrative of Bollywood film for its communication of globalization and transnationalism. It argues that Bombay films address broader debates in the study of transnationalism, such as the significance of the local in a postnational world. The films offer insights into the production of locality by communicating a sense of place as feeling rather than representations based solely on geography or territory, so making a case for a topography of affect as meaningful for a phenomenology of globalization.Keywords: BOLLYWOODCULTURE AND COMMUNICATIONINDIAN DIASPORAMEDIAPHENOMENOLOGYTRANSNATIONALISM Additional informationNotes on contributorsLakshmi SrinivasLakshmi Srinivas received her PhD in Sociology from the University of California, Los Angeles following which she taught at UCLA and then at Brandeis University. She currently teaches media and popular culture at Wellesley College and has published articles on the Indian film audience in Visual Anthropology, Media, Culture and Society and South Asian Popular Culture. She is completing a book which draws on her field study of movie-going in India and writing on globalization and Bombay cinema. Address: Department of Sociology, Wellesley College, 106 Central Street, Wellesley, MA 02481-8203, USA. [email: [email protected]]

Aesthetics · Art · Art history · Diaspora · Everyday life · Globalization · HERO · Literature · Media studies · Movie theater · Narrative · Political science · Politics · Sociology · Transnationalism · Diaspora, migration, transnational identity · Gender Studies · History · Law · Socioeconomic Development in Asia · South Asian Cinema and Culture

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Unique citing works7
Citations per year0,37
Citation span2007 - 2025 (19)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 6

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