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Unproductive expenditure and spectacular merchandise

Bibliographic Data

ID3855114
AuthorsVincenzo Susca (0000-0002-5489-6514, Université Paul-Valéry Montpellier, corresponding author)
Year2020
Volume38
Pages243-254
Publication date2020-12-23
Open AccessYes
TypeARTICLE
VenueComunicação e Sociedade (JOURNAL)
Journal identifiersISSN: 1645-2089 • E-ISSN: 2183-3575
PublisherUniversity of Minho (PUBLISHER • PT)
DOI10.17231/comsoc.38(2020).2596
OpenAlexW3118042242
LanguageEN
References cited1

In order to fully grasp the spirit of our times, we need to analyse fully the contemporary relationship between spectacle and consumption: spectacular consumption and the spectacle of consumption. The chain of sign merchandise (Baudrillard, 1968) is simultaneously a mean and a vehicle of adherence to the productive and political system. It takes on extraordinary value from the moment it welcomes all that is non-rational in a rationalised society, as well as it embodies the anti-utilitarian aspect of a social system based solely on the logic of utilitarianism. In this sense, the cycle of spectacular consumption coincides with the consumption of bourgeois individuality, while the mass that has become public becomes the matrix in which the subject loses itself and cushions the weight of change in a way to express the impulses marginalized by the social system

Aesthetics · Art · Bourgeoisie · Consumption (sociology · Economics · Market economy · Order (exchange · Political economy · Political science · Politics · Sign (mathematics · Sociology · Spectacle · Utilitarianism · Value (mathematics · Computer Science · Cultural Industries and Urban Development · Diverse academic and cultural studies · Italian Social Issues and Migration · Law · Mathematics

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