Mediatization of society - Consequences for organizational communication
Bibliographic Data
| ID | 3855302 |
|---|---|
| Authors | Juliana Raupp (0000-0001-8891-5157, Institut für Medien- und Kommunikationspolitik, corresponding author) |
| Year | 2005 |
| Volume | 8 |
| Pages | 201-208 |
| Publication date | 2005-12-20 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Comunicação e Sociedade (JOURNAL) |
| Journal identifiers | ISSN: 1645-2089 • E-ISSN: 2183-3575 |
| Publisher | University of Minho (PUBLISHER • PT) |
| DOI | 10.17231/comsoc.8(2005).1191 |
| OpenAlex | W1917365045 |
| Language | EN |
| References cited | 3 |
Mediatization serves as a starting point for developing a theoretical framework of external organizational communication. The overall importance of the mass media affects organizations: Organizations have to adapt to the logic of the mass media in order to gain attention in the media society. Thus, organizations make not only attempts to influence mass media; mass media also have an impact on organizations. The mutually dependent relationship between media and organizations is examined on the basis of a symbolic-interactionist communication theory. The structural characteristics of a mediated public sphere provide the backdrop for the complex relationships between mass media and organizations. Finally, the consequences of mediatization for organizations are discussed
Advertising · Business · Knowledge management · Mass media · Media relations · Order (exchange · Political science · Public relations · Sociology · Computer Science · Media Studies and Communication · Public Relations and Crisis Communication · Social Media and Politics
| Citation velocity | historical |
|---|---|
| Highly cited | No |