Discourse and manipulation - the miscegenation of genres in written press
Bibliographic Data
| ID | 3855509 |
|---|---|
| Authors | Alexandra Guedes Pinto (0000-0001-9120-1542, Universidade do Porto, corresponding author) |
| Year | 2011 |
| Volume | 19 |
| Pages | 247-260 |
| Publication date | 2011-06-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Comunicação e Sociedade (JOURNAL) |
| Journal identifiers | ISSN: 1645-2089 • E-ISSN: 2183-3575 |
| Publisher | University of Minho (PUBLISHER • PT) |
| DOI | 10.17231/comsoc.19(2011).909 |
| OpenAlex | W1786163845 |
| Language | EN |
| References cited | 3 |
This paper focuses on the appearance of certain instances of "intermediategenres" in written press derived from the miscegenation of press editorials and advertisements.It analyses the case of a specific advertisement and health editorial printed inVIP - a Portuguese social magazine - in April 2010. It appeals to a theoretical frameworkfrom Discourse Analysis in order to prove the miscegenation of genres betweenthe two chosen texts. Four aspects are developed: the context and co-text of the analyzeddiscourses; the genres involved; the language and paralanguage used; the pragmaticvalues activated - locutionary, illocutionary, perlocutionary.The study aims at proving that different genres combinations formed from advertisementsand other types of discourse, especially in media discourses, are a sign of thecolonization that advertising carries on other discourses financially dependent on it
Advertising · Art · Context (archaeology · Discourse analysis · Linguistics · Literature · Media studies · Order (exchange · Paralanguage · Portuguese · Sign (mathematics · Sociology · Discourse Analysis in Language Studies · History · Linguistics and Discourse Analysis · Linguistics and Education Research · Mathematics · Philosophy
| Highly cited | No |
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