Does Mode Matter? Measuring the Effects of Different Types of Online Political Engagement on Offline Participation
Bibliographic Data
| ID | 3855991 |
|---|---|
| Authors | R Gibson (0000-0002-4573-613X, University of Manchester, corresponding author), Marta Cantijoch (0000-0001-7760-7378), David Cutts (0000-0002-3921-7405, United Nations Industrial Development Organization) |
| Year | 2018 |
| Volume | 15 |
| Issue | 43 |
| Pages | 218-248 |
| Publication date | 2018-08-27 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Comunicação, Mídia e Consumo (JOURNAL) |
| Journal identifiers | ISSN: 1806-4981 • E-ISSN: 1983-7070 |
| Publisher | Escola Superior de Propaganda e Marketing (ESPM) (PUBLISHER) |
| DOI | 10.18568/cmc.v15i43.1616 |
| OpenAlex | W2891250871 |
| Language | EN |
| References cited | 31 |
Recent studies have shown that online participation is a multi-dimensional phenomenon that replicates and extends existing forms of political engagement. What is less clear is the mobilizing potential of these different types of activity and particularly whether they trigger offline participation. This paper addresses these questions in an analysis of citizens online and offline behaviour in the context of a UK General Election. Specifically we identify three different modes of online engagement in the campaign, profile the individuals most likely to engage in them, and examine whether they affected individuals' likelihood of voting. Our findings show that while newer social media based 'e-expressive' activities are most likely to appeal to those individuals who are not already engaged in politics they do not necessarily increase the likelihood of voting. By contrast higher consumption of news and information online during an election does appear to significantly boost individuals' chances of turning out to vote
Appeal · Online and offline · Online participation · Phenomenon · Political science · Politics · Social media · The Internet · Voting · World Wide Web · Computer Science · E-Government and Public Services · Psychology · Social Capital and Networks · Social Media and Politics · Social Psychology
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| Highly cited | No |
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