Factors influencing rubber marketing by smallholder farmers in Thailand
Bibliographic Data
| ID | 3886263 |
|---|---|
| Authors | Paratta Promme, John K M Kuwornu (0000-0002-2068-8119, Russian State Agrarian Correspondence University, corresponding author), Damien Jourdain (0000-0001-8707-5221), Ganesh P Shivakoti (0000-0001-7187-2111), Peeyush Soni (0000-0001-9533-6858) |
| Year | 2017 |
| Volume | 27 |
| Issue | 6 |
| Pages | 865-879 |
| Publication date | 2017-08-18 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Development in Practice (JOURNAL) |
| Journal identifiers | ISSN: 0961-4524 • E-ISSN: 1364-9213 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/09614524.2017.1340930 |
| OpenAlex | W2742765432 |
| Language | EN |
| Citations received | 5 |
| References cited | 17 |
This article assesses the factors determining the type of rubber product that farmers are willing to sell and the factors influencing their marketing channel choice in Thailand. Primary data were collected through questionnaire administration from 280 rubber farmers in two southern provinces. The results of the logit regression model revealed that membership of farmers’ organisation, access to knowledge and information, and total area of immature rubber positively influenced the sale of fresh latex. Membership of farmer organisations and accessibility to market infrastructure also significantly positively influenced the sale of fresh latex to farmer groups. The implications for rubber marketing are presented
Business · Logistic regression · Marketing channel · Natural rubber · Ordered logit · South asia · Agricultural Innovations and Practices · Global trade, sustainability, and social impact · Social and Economic Development in India · Marketing
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| Unique citing works | 5 |
|---|---|
| Citations per year | 0,63 |
| Citation span | 2018 - 2024 (7) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 4 |