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Achieving gender equality through challenging social norms

BRAC's Polli Shomaj program

Bibliographic Data

ID3887355
AuthorsNayma Qayum (0000-0001-9308-1716, Manhattanville College), Mirza Hassan (BRAC University), Syeda Salina Aziz (0000-0002-8312-4767, Institute on Governance, corresponding author)
Year2024
Volume34
Issue2
Pages146-158
Publication date2024-02-17
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueDevelopment in Practice (JOURNAL)
Journal identifiersISSN: 0961-4524 • E-ISSN: 1364-9213
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/09614524.2023.2220989
OpenAlexW4381511411
LanguageEN
Citations received1
References cited14

Can NGOs implement rights-based gender equality programs when donor focus on the area is shrinking? This paper explores how one development program has made strategic choices incorporating the interests of multiple stakeholders, addressing donor interests while simultaneously addressing the needs of local communities. It examines the evolution of BRAC’s Polli Shomaj, a rural women’s civil society organisation designed to challenge power structures through collective action in rural Bangladesh. It draws on interviews with program staff and existing program literature to find that over time, BRAC leadership has narrowed its program focus to shed its broad transformative agenda to focus solely on gender equality through a combination of service delivery and rights-based approaches. The paper suggests that while it is possible for NGOs to promote gender equality through a combination of rights-based and service-delivery approaches, greater focus is needed on challenging power structures to bring about lasting structural change

Business · Civil society · Economic growth · Economics · Focus group · Gender equality · Inequality · Political science · Politics · Public relations · Service delivery framework · Sociology · Transformative learning · Gender Studies · Law · Microfinance and Financial Inclusion · Poverty, Education, and Child Welfare · Public Administration · Social and Economic Development in India · Marketing

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Unique citing works1
Citations per year1
Citation span2025 - 2025 (1)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 1

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