Neoliberalism and the Construction of the Creative Subject
Bibliographic Data
| ID | 3920334 |
|---|---|
| Authors | Leonardo Roman Ultramari (0000-0003-2132-5608, Universidade Federal do Rio Grande), Luciano Da Costa Nazario (0000-0003-4435-6693, Universidade Federal do Rio Grande), Benjamin Dias Pacce (0000-0002-2980-9044, Universidade Federal do Rio Grande), Eduardo Teixeira Martins (0000-0002-2761-1763, Universidade Federal do Rio Grande) |
| Year | 2022 |
| Volume | 34 |
| Publication date | 2022-01-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Psicologia & Sociedade (JOURNAL) |
| Journal identifiers | ISSN: 0102-7182 • E-ISSN: 1807-0310 |
| Publisher | FapUNIFESP (SciELO) (PUBLISHER) |
| DOI | 10.1590/1807-0310/2022v34250709en |
| OpenAlex | W4313154130 |
| Language | EN |
| References cited | 16 |
This article aims to problematize the position of the "creative subject" category in contemporary times, as well as its relations with the standards established by market practices. Two media discourses were analyzed, one uttered in the Saia Justa (GNT) TV show and the other in a commercial from the Shark Tank (ABC) TV show, both of them focused on creativity and entrepreneurship in the context of the COVID-19 pandemic. The analysis methodology was based on the French approach of Discourse Analysis. The results show a creative subject built from a neoliberal mechanism that (a) discursively silences the inequality-universality contradiction; (b) assigns value to creativity (and to the creative subject) based on the market logic (expenditure and competition); and (c) through the process of interpellation, induces the subject to identify him/herself with this neoliberal Other and regulate his/her creative volitions based on it
Context (archaeology) · Contradiction · Creative class · Creative industries · Creativity · Epistemology · Neoliberalism (international relations) · Political science · Social science · Sociology · Subject (documents) · Computer Science · Creativity in Education and Neuroscience · History · Law · Philosophy
Toward a broader conception of creativity
Religião e subjetivação
The production of broad and strict senses in the discourse on musical creativity and their influences on the self-concept of musicians as creative
Where is the land of Opportunity? The Geography of Intergenerational Mobility in the United States
Personal creativity
Introduction
Versions of Creativity
Creativity
Social psychology of creativity
De dispositivo de prescrição às racionalidades cotidianas
Income Inequality, Equality of Opportunity, and Intergenerational Mobility
| Highly cited | No |
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