Transnational Bloggers in China
Geographical Imagination, Territorial Subjectivity and Digital Geopolitics
Bibliographic Data
| ID | 3948231 |
|---|---|
| Authors | Lijia Guo (0000-0003-3470-3487, East China Normal University), Yi Yu (0000-0003-4670-3927, East China Normal University, corresponding author) |
| Year | 2025 |
| Volume | 31 |
| Issue | 3 |
| Pages | 1-26 |
| Publication date | 2025-08-04 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Geopolitics (JOURNAL) |
| Journal identifiers | ISSN: 1465-0045 • E-ISSN: 1557-3028 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/14650045.2025.2538034 |
| OpenAlex | W4412892993 |
| Language | EN |
| References cited | 29 |
In recent years, an increasing number of transnational bloggers have emerged on Chinese social media platforms, creating a distinctive media landscape of ‘foreign wanghong’. However, the journey of transnational bloggers to stardom in China’s digital space is far from smooth, fraught with various contradictions and tensions, which have not been sufficiently explored in existing studies. By analysing videos posted by transnational bloggers on the Bilibili platform, this study reveals that these bloggers who possess multi-layered territorial subjectivities, along with their audiences of multi-scalar territorial subjectivities, construct digital geopolitics through the expression of global, regional, and bodily geographical imagination. In this process, scale functions as a discursive resource that is collaboratively produced to construct and reinforce digital geopolitics, thereby enhancing their capacity to profit within the context of platform capitalism. This paper contributes to the literature on digital geopolitics by theorising how geopolitical friction is constructed in digital spaces, highlighting their entanglement with the broader context of platform capitalism
Aesthetics · Art · China · Economic geography · Epistemology · Geography · Geopolitics · Media studies · Political science · Politics · Sociology · Subjectivity · Asian Culture and Media Studies · China's Socioeconomic Reforms and Governance · Diaspora, migration, transnational identity · Law · Philosophy
Geographical imaginations
Between Commerciality and Authenticity
Making the Foreign Serve China
The Sociological and Geographical Imaginations
The state as container
Territorial subjectivities. The missing link between political subjectivity and territorialization
I want to be a bridge”? The digital identity positioning of transnational bloggers on Chinese social media platforms
Geographical imagination
Geography, Experience, and Imagination
Digital Work, Emotion Commodification, and Moral Legitimacy
Clashing cyphers, contagious content
Becoming Wanghong
Mobilized, negotiated and balanced
Struggle over visibility on Douyin
Out of the 'moribund backwater
Decolonising territory
Cultural platform capitalism
The Geopolitics of Travel Blogging
The lived city
Platform capitalism
Weapons of the Chic
| Citation velocity | historical |
|---|---|
| Highly cited | No |