Multiculturalism and time in Trieste

Place-Marketing Images and Residents' Perceptions of a Multicultural City

Bibliographic Data

ID3977490
AuthorsAnnalisa Colombino (0000-0001-6854-9903, Johns Hopkins University, corresponding author)
Year2009
Volume10
Issue3
Pages279-297
Publication date2009-05-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueSocial & Cultural Geography (JOURNAL)
Journal identifiersISSN: 1464-9365 • E-ISSN: 1470-1197
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/14649360902756622
OpenAlexW2063542450
LanguageEN
Citations received11
References cited40

This paper discusses how people encounter marketed images of places in order to explore whether place-marketing images are always seen as misrepresentations. As part of this, I question whether people always 'read' into place-marketing images the meanings inscribed by marketers, and I attend to the various dimensions of time that people draw on when articulating their views of their place's marketed identity. Using Trieste as a case study, I consider how a group of thirty-one residents perceived their city's 'multicultural character' as it was advertised during the bid for the 2008 World Expo and show that while the respondents did not read into Trieste's marketed multicultural image the meanings that the marketers intended, the interviewees largely supported Trieste's advertised image. I discuss how the evocation of specific temporalities (historical past, present and 'timeless') affected how the respondents articulated their views about Trieste's multiculturalism. I also explain why Trieste's marketed multicultural image captured the imaginations of the majority of the respondents

Aesthetics · Art · Gens · Humanities · Media studies · Multiculturalism · Pedagogy · Political science · Sociology · Temporalities · Cultural Industries and Urban Development · Diverse Aspects of Tourism Research · Law · Museums and Cultural Heritage