Early advertising applications of the Gale-Cattell order-of-merit method
Bibliographic Data
| ID | 4003426 |
|---|---|
| Authors | David P Kuna (University of New Hampshire at Manchester, corresponding author) |
| Year | 1979 |
| Volume | 15 |
| Issue | 1 |
| Pages | 38-46 |
| Publication date | 1979-01-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of the History of the Behavioral Sciences (JOURNAL) |
| Journal identifiers | ISSN: 0022-5061 • E-ISSN: 1520-6696 |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/1520-6696(197901)15:1<38::aid-jhbs2300150105>3.0.co;2-b |
| PMID | 11608288 |
| OpenAlex | W2073289590 |
| Language | EN |
| Citations received | 2 |
A key method in advertising psychology at the turn of the century was the order-of-merit method developed independently by Harlow Gale and James McKeen Cattell. The use and interpretation of the method varied with the theoretical orientations then popular. Advertising psychologists in the mentalistic tradition used the Gale version and concentrated on the introspections of the subject. They regarded the method as one which tapped the reasoning processes underlying advertising. Psychologists trained in the behaviorist approach ignored the introspective evidence and regarded the method as a measure of the stimulus qualities of the ads. Those approaching from the dynamicist viewpoint reinterpreted the method as a means of ascertaining the hierarchy of the basic needs of man.
Cognitive psychology · Cognitive science · Introspection · Order (exchange) · Subject (documents) · Advanced Text Analysis Techniques · Computer Science · Creativity in Education and Neuroscience · Design Education and Practice · Psychology
| Citations per year | 0.11 |
|---|---|
| Citation span | 2007 - 2016 (10) |
| Highly cited | No |