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Domestic Appliances and Industrial Design

The Italian White-Goods Industry during the 1950s and 1960s

Bibliographic Data

ID4020752
AuthorsIvan Paris (0000-0003-2378-9991, corresponding author)
Year2016
Volume57
Issue3
Pages612-648
Publication date2016-01-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueTechnology and Culture (JOURNAL)
Journal identifiersISSN: 0040-165X • E-ISSN: 1097-3729
PublisherProject MUSE (PUBLISHER • US)
DOI10.1353/tech.2016.0073
PMID27763366
OpenAlexW2523166023
LanguageEN
Citations received4
References cited21

The white-goods sector was one of the industries that led economic development in Italy following World War II and featured companies that achieved notable results in foreign markets. According to the literature on the subject, price competitiveness generated mainly by the lower cost of labor was the key to this success. This article explores the as-yet unstudied role played by industrial design, and not only for its ability to significantly facilitate the reduction of production costs. It shows how industrial design played a wider and more decisive role in reinventing Italian white goods by differentiating the products of Italian producers from those of their main foreign competitors. Therefore the article contributes to understanding how and why certain products and technologies are reworked, assimilated, and diffused in the ways they are

Business · Commerce · Competitor analysis · Economics · Industrial organization · Industrial production · Political science · Production (economics) · White (mutation) · White paper · Italian Fascism and Post-war Society · Italy: Economic History and Contemporary Issues · Marketing

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Unique citing works4
Citations per year0,44
Citation span2017 - 2022 (6)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 3

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