Drop It Like It's Hot
Bibliographic Data
| ID | 4052596 |
|---|---|
| Authors | Mako Fitts (corresponding author) |
| Year | 2008 |
| Volume | 8 |
| Issue | 1 |
| Pages | 211-235 |
| Publication date | 2008-09-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Meridians (JOURNAL) |
| Journal identifiers | ISSN: 1536-6936 • E-ISSN: 1547-8424 |
| Publisher | Duke University Press (PUBLISHER • US) |
| DOI | 10.2979/mer.2008.8.1.211 |
| OpenAlex | W1966828127 |
| Language | EN |
| Citations received | 15 |
| References cited | 24 |
This paper describes results from a qualitative study of the music video production industry and the creative process in rap music video production and artist marketing. Participant responses are presented in three areas: the music video production process, recent trends in rap music videos, and the music video set as a site of gender exploitation. Findings suggest a concern over artistic freedom of expression and the mechanical production of the "booty video" formula that saturates music video programming and is a template for rap videos. Participants agreed that there is something lackluster about rap music played on radio and aired on music video programming. Additionally, gendered hierarchies on video sets create divisions among women working in various positions, and discourage women from supporting one another, which, from a black feminist perspective, does not accommodate an ethic of care and personal responsibility
Art · Multimedia · Popular music · Sociology · Video production · Visual arts · Computer Science · Cultural Industries and Urban Development · Gender, Feminism, and Media · Music History and Culture
Shake it, Baby, Shake it
Sexual Objectification in Music Videos
Check On It”
Racial Formation Theory and Systemic Racism in Hip‐Hop Fans’ Perceptions
The Street Ideology
Gendering Islam
Critical debates on the politics of representing black American women in musical video productions
The Effects of Social Determinants on Black Women’s HIV Risk
Marketing MCs
Rap music, race, and perceptions of crime
Race, Ethnicity, and Cultural Production
Why Do Good Girls Have to Be Bad? The Cultural Industry's Production of the Other and the Complexities of Agency
In and out of love with hip-hop
The Adored Woman in Rap
The work that genre does
Cool pose
Global noise
That's the Joint!
We Real Cool
Black Feminist Thought
Preferential Education Policies for the Handicapped
Henna and Hip Hop
Perceptions of observed and model values of male and female managers
From the margins to mainstream
The political economy of communication and the future of the field
Hip hop am Main
It's Not About a Salary
New York Ricans from the hip hop zone
Constructing Racial Rhetoric
Black Noise
Gangstas, Thugs, and Hustlas
Critical Memory and the Black Public Sphere
Where My Girls At
Bootstrap capitalism and the culture industries
| Unique citing works | 15 |
|---|---|
| Citations per year | 0,83 |
| Citation span | 2008 - 2022 (15) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 15 |