Shouldn't You Be Boycotting Coors

Bibliographic Data

ID4053239
AuthorsAllyson P Brantley (0009-0007-3861-3725)
Year2019
Volume2019
Issue134
Pages142-167
Publication date2019-05-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueRadical History Review (JOURNAL)
Journal identifiersISSN: 0163-6545 • E-ISSN: 1534-1453
PublisherDuke University Press (PUBLISHER • US)
DOI10.1215/01636545-7323444
OpenAlexW2947999524
LanguageEN
Citations received1
References cited29

This article argues for the comprehensive and serious treatment of movement ephemera as meaning-making and solidarity-building objects. It uses the boycott of Coors beer as an example of successful and persistent consumer activism in the United States in the 1960s, 1970s, and 1980s. It focuses on the crucial roles that ephemeral memorabilia, such as leaflets, bumper stickers, buttons, and T-shirts, played in providing unifying and motivating narratives that transformed the Coors boycott from an instrumental to an expressive and long-lasting effort. These ephemera helped to forge a boycott counterpublic that extended from California to New York by the late 1980s

Aesthetics · Art · Boycott · Computer security · Counterculture · Ephemera · Ephemeral key · Literature · Media studies · Narrative · Political science · Politics · Sociology · Solidarity · Computer Science · Law · Music History and Culture · Social and Cultural Dynamics

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