Les usages des réseaux électroniques et la structuration des marchés

The contexts in which the use of inter-firm data networks develops vary, depending on the sector concerned. Their use is conditioned by the very nature of the products or services constituting the main activity of the branch, but also by the framework of regulations under which each branch falls. The attitude of the key actors and the stakes underlying the use of these networks also help to explain variations in pratices. The aims of the article is to study two distinct sectors - Pharmaceuticals and advertising - and to illustrate the multiple factors conditioning the development of inter-firm networks. The theory of transaction costs is applied as a conceptual frame. The authors point out both its advantages and its limits. They thus observe that the extent to which and speed at which these networks spread, are apparently related to the reduction in transaction costs which they allow. The robustness of certain concepts is therefore not in question. However, they recall the importance of exogenous factors and the role of institutions inadequately taken into account in this analytical frame

Business · Database transaction · Economics · Frame (networking · Industrial organization · Microeconomics · Robustness (evolution · Telecommunications · Transaction cost · Welfare economics · Business Strategy and Innovation · Computer Science · Digital Platforms and Economics