Staff retention
A factor of sustainable competitive advantage in the higher education sector of Pakistan
Bibliographic Data
| ID | 4096766 |
|---|---|
| Authors | Akasha Butt (0000-0003-0021-1142, Institute of Business and Management, UET, Lahore, Pakistan, corresponding author), Rab Nawaz Lodhi (0000-0001-5330-4962, UCP Business School, University of Central Punjab, Lahore, Pakistan), Muhammad Kashif Shahzad (0000-0002-5662-802X, Power Information Technology Company, Ministry of Energy (MoE), Pakistan) |
| Year | 2020 |
| Volume | 45 |
| Issue | 8 |
| Pages | 1584-1604 |
| Publication date | 2020-08-02 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Studies in Higher Education (JOURNAL) |
| Journal identifiers | ISSN: 0307-5079 • E-ISSN: 1470-174X |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/03075079.2019.1711038 |
| OpenAlex | W3005474411 |
| Language | EN |
| Citations received | 12 |
| References cited | 56 |
The private higher education sector in developing countries is challenged with high turnover, which has resulted in lowered sustainable competitive advantage. The resource-based theory considers strategic resources as a vital source to achieve a competitive advantage among its competitors. We argue that staff retention is a key factor to address these issues; therefore, the impact of internal marketing strategies on staff retention is examined through a sample of 352, collected from private higher education institutes in Pakistan, using close-ended questionnaire on 5-point Likert scale. The results highlight that economic, social and repute factors of internal marketing promote favorable employee attitude. Despite psychological contract violation, economic factor emerges as a key factor for staff retention. The results provide deep insight into higher education sector regulator as well as HR managers in private higher education universities to improve longer staff retention for sustainable competitive advantage while ensuring education quality
Business · Competitive advantage · Competitor analysis · Economic growth · Economics · Employee retention · Higher education · Likert scale · Political science · Private sector · Public relations · Human Resource and Talent Management · International Student and Expatriate Challenges · Job Satisfaction and Organizational Behavior · Psychology · Marketing
Interplay among Abusive Supervision, Employee Engagement and Turnover Intentions
The effect of responsible leadership on organizational citizenship behavior
Identifying the impact of employer branding in the retention of nurses
Universities’ and Academics’ Resources Shaping Satisfaction and Engagement
Challenges and Strategies for Academic Diaspora Engagement in the Internationalisation of Higher Education Institutions
Exploring the Relationships Among Transformational Leadership, Teacher Retention, Communication and Organisational Citizenship Behaviour
Competition in Education
Bibliometric and content analysis on competition in higher education
Women's leadership gamut in Saudi Arabia's higher education sector
Evaluation of Scientific Research in Universities Based on the Theories for Sustainable Competitive Advantage
Faculty Retention Dynamics
Competition, competitiveness, and competitive advantage in higher education institutions
Organizational Citizenship Behavior
Individual- and organizational-level consequences of organizational citizenship behaviors
Organizational citizenship behavior and workplace deviance
Research Notes. Outcomes of Perceived Discrimination Among Hispanic Employees
Partial Least Squares Structural Equation Modeling
Four ways five factors are basic
Organizational Citizenship Behaviors
Conceptualizing and researching employer branding
Employee attitudes and job satisfaction
Cutoff criteria for fit indexes in covariance structure analysis
Firm resources and sustained competitive advantage
Job Satisfaction and Organizational Commitment as Predictors of Organizational Citizenship and In-Role Behaviors
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Firm Resources and Sustained Competitive Advantage
Predictors of Work-Family Conflict and Satisfaction with Family, Job, Career, and Life
Violating the psychological contract
The ‘problem’ of the psychological contract considered
The moderating effect of cultural congruence on the internal marketing practice and employee satisfaction relationship
| Unique citing works | 12 |
|---|---|
| Citations per year | 3 |
| Citation span | 2022 - 2026 (5) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 11 |