Flexibly Specialized Agencies? Reflexivity, Identity, and the Advertising Industry
Bibliographic Data
| ID | 4140832 |
|---|---|
| Authors | Deborah Leslie (0000-0001-9851-2490, Brock University, corresponding author) |
| Year | 1997 |
| Volume | 29 |
| Issue | 6 |
| Pages | 1017-1038 |
| Publication date | 1997-06-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Environment and Planning A Economy and Space (JOURNAL) |
| Journal identifiers | ISSN: 0308-518X • E-ISSN: 1472-3409 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1068/a291017 |
| OpenAlex | W2053678595 |
| Language | EN |
| Citations received | 21 |
| References cited | 28 |
In this paper I examine the process of restructuring in advertising, an image-oriented industry, in the context of debates over flexible specialization and reflexive modernization. There have been far-reaching changes in the US advertising industry in the 1980s and 1990s, including the recent expansion of small, flexible, and more creatively based agencies or 'boutiques'. The growth of creative agencies reveals a desire on the part of advertisers to reroute rising consumer skepticism of advertising by producing more reflexive, innovative work and signals a heightened apparatus of control. The case of advertising raises questions about the limits to reflexive consumer subjectivities
Advertising · Aesthetics · Art · Business · Economics · Epistemology · Management · Reflexivity · Restructuring · Skepticism · Social science · Sociology · Consumer Behavior in Brand Consumption and Identification · Cultural Industries and Urban Development · Social and Cultural Dynamics · Marketing
Der Markt der Ideen. Neue Wege der Professionalisierung am Beispiel der Kultur und Medienberufe
Creative People and Gentrification
The film and television industry in london's suburbs
From Fordist to creative economies
Zwischen Disziplin und Expressivität
Werbung und Unternehmensberatung als „
Spatializing commodity chains
Reading the Territorial Restructuring of Business Services as an Innovation Process
Abandoning Madison Avenue
The Project Ecology of Advertising
Constructing economic geographies from corporate interviews
Small Town, Big Campaigns. The Rise and Growth of an International Advertising Industry in Amsterdam
Advertising agencies, media and consumer market
Recent Employment Trends in the Cultural Industries in Amsterdam, Rotterdam, the Hague and Utrecht
Canadian economic geography at the millennium
Local and global in cyberspace
The Ascendance of New York Fashion
Relational Marketplaces' and the Rise of Boutiques in London's Corporate Finance Industry
The Wolves and Lambs of the Creative City
Advertising and Creativity, a Governance Approach
Ecologies of Creativity
New Times
The second industrial divide
Global restructuring and territorial development
Sexing the Self
Consumer Culture Reborn
The Corporate Interview as a Research Method in Economic Geography∗
Amusing ourselves to death
Modernity and identity
The Transition to Flexible Specialisation in the US Film Industry
Foucault and feminism
Consumer Culture and Postmodernism
The Flexibility Fetish A Review Essay on Flexible Specialisation
The Uses of Space by Advertising Agencies Within the United Kingdom
Flexibility in the US Service Economy and the Emerging Spatial Division of Labour
Flexible Accumulation and the Rise of Business Services
Flexible Specialization and Regional Industrial Agglomerations
Risk society
Discipline and Punish
Dismantling flexibility
Modern Consumption
Postfordism in question
We Know Who You Are and We Know Where You Live
Advertising in the Age of Hypersignification
Postmodernism and the New Middle Class
Representing the Enterprising Self
| Unique citing works | 21 |
|---|---|
| Citations per year | 0,72 |
| Citation span | 1997 - 2013 (17) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 20 |