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Neoliberal governance towards the non-German-speaking world in Austria's internationalization of higher education

Bibliographic Data

ID4179660
AuthorsMarion Nao (0000-0001-6300-4867, Open University , Milton Keynes , UK), Dogan Yuksel (0000-0001-9131-3907, Open University , Milton Keynes , UK), Beatrice Zuaro (0000-0003-1464-6614, Open University , Milton Keynes , UK), Paul Wingrove (0000-0003-2733-0213, Chalmers University of Technology , Gothenburg , Sweden), Anna Kristina Hultgren (0000-0003-2379-1290, Open University , Milton Keynes , UK)
Year2025
Volume2025
Issue295
Pages53-77
Publication date2025-09-25
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueInternational Journal of the Sociology of Language (JOURNAL)
Journal identifiersISSN: 0165-2516 • E-ISSN: 1613-3668
PublisherWalter de Gruyter GmbH (PUBLISHER • DE)
DOI10.1515/ijsl-2024-0122
OpenAlexW4413182816
LanguageEN
Citations received2
References cited49

As in many parts of Europe, Austria has seen increasing internationalization of its public universities since modernization reforms towards autonomy and accompanying steering-at-a-distance practices of state ministries. Here, we explore the sociolinguistic relevance of such neoliberal governance on this trend. In a novel turn, we invert the common lens on English as an incoming language to examine instead the monitoring of internationalization data from the pluricentric context of the German-speaking DACH region, comprising Austria, Germany, and Switzerland. We expound on this as an imagined speech community, vis-à-vis which Austria can be seen through steering at multiscalar level to rearticulate its very identity as a nation state. As part of an innovative use of process tracing methodology, we consulted policy documentation and monitoring data on DACH internationalization in order to probe key stakeholders at a public case study university and at ministerial level on its relevance. An analysis of stance revealed that steering conversations mutually reinforced a move away from the inbound mobility of students and staff from DACH - a dynamic that was disfavoured as inhibitory of progress, a less real form of internationalization, and unambitious, thereby at odds with neoliberal governance towards performance and competitiveness

Autonomy · Business · Corporate governance · Economics · Geography · German · Higher education · Internationalization · Internationalization of Higher Education · Linguistics · Management · Modernization theory · Political science · Public relations · Sociology · Discourse Analysis in Language Studies · Law · Multilingual Education and Policy · Public Administration · Second Language Learning and Teaching

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Unique citing works2
Citations per year2
Citation span2026 - 2026 (1)
Citation velocitycurrent
Highly citedNo

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