The Struggle Between the Real and Ideal
Impact of Acute Media Exposure on Body Image of Young Indian Women
Bibliographic Data
| ID | 4181841 |
|---|---|
| Authors | Itisha Nagar (0000-0003-2053-8628, University of Delhi, corresponding author), Rukhsana Virk (University of Delhi) |
| Year | 2017 |
| Volume | 7 |
| Issue | 1 |
| Pages | 215824401769132 |
| Publication date | 2017-01-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | SAGE Open (JOURNAL) |
| Journal identifiers | ISSN: 2158-2440 • E-ISSN: 2158-2440 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/2158244017691327 |
| OpenAlex | W2586128023 |
| Language | EN |
| Citations received | 5 |
| References cited | 29 |
Media, in its diverse forms, has become a powerful tool for construction and portrayal of the "shoulds, oughts, and musts" of a woman's body. As a result of "thinning" of beauty ideals in the media, the real woman finds the representations of ideal woman to be increasingly unattainable. This exploratory study examined the effect of acute media images for a sample of young adult Indian woman ( N = 60). A 2 (intervention group) × 2 (time) mixed-group design was used where half the participants were presented with thin-ideal media images, whereas the other half were presented with control images. The participants were examined on body image dissatisfaction, thin-ideal internalization, and self-esteem. Results of the study indicate a significant increase in thin-ideal internalization and body dissatisfaction and a significant decrease in self-esteem scores as a result of exposure to the thin-ideal media images. The findings of the study indicate that, similar to their counterparts in Europe and North America, young urban Indian women experience body image disturbances when exposed to thin-ideal images. The findings have been examined in light of the spread of global media and homogenization of beauty standards among non-Western countries
Advertising · Aesthetics · Art · Beauty · Business · Mass media · Media use · Political science · Consumer Behavior in Brand Consumption and Identification · Eating Disorders and Behaviors · Media, Gender, and Advertising · Psychology · Social Psychology
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| Unique citing works | 5 |
|---|---|
| Citations per year | 0,71 |
| Citation span | 2019 - 2026 (8) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 5 |