The People and the Poster
Theorizing the Soviet Viewer, 1920-1931
Bibliographic Data
| ID | 4207685 |
|---|---|
| Authors | Mollie Arbuthnot (0000-0002-8234-7344, corresponding author) |
| Year | 2019 |
| Volume | 78 |
| Issue | 3 |
| Pages | 717-737 |
| Publication date | 2019-01-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Slavic Review (JOURNAL) |
| Journal identifiers | ISSN: 0037-6779 • E-ISSN: 2325-7784 |
| Publisher | Cambridge University Press (CUP) (PUBLISHER) |
| DOI | 10.1017/slr.2019.231 |
| OpenAlex | W2986033853 |
| Language | EN |
| References cited | 22 |
The relationship between political posters and their intended viewers was the focus of numerous texts in the 1920s; this article analyzes the ways in which Soviet theorists sought to understand this relationship. They operated in an intellectual context that tried to conceive the modern subject as an active consumer and co-creator, rather than a passive audience. Their study of the contexts of viewing, of display practices and of the role of the viewer as an active participant in the creation of meaning, caused concern about the risk of misunderstandings and led to calls for images to address specific audiences with greater clarity. Many imagined that audiences and producers of images were in dialogue with one another, negotiating over the content, form, and function of political art. The image would thus mediate the relationship between individual and state, integrating political messages into everyday life, and aiming to integrate the individual into the process and practice of propaganda
Aesthetics · Art · CLARITY · Context (archaeology · Everyday life · Focus (optics · Meaning (existential · Media studies · Negotiation · Political science · Politics · Public relations · Social science · Sociology · State (computer science · Subject (documents · World Wide Web · Computer Science · History · Italian Fascism and Post-war Society · Law · Philosophy, History, and Historiography · Psychology · Visual Culture and Art Theory
The Formal Method in Literary Scholarship
The Total Art of Stalinism
Closer to the Masses
Common Places
The Affirmative Action Empire
The Participation Paradigm in Audience Research
The Bolshevik Poster
The Group Portraiture of Holland
Studies of the Reader in the 1920s
Mapping actor roles in social media
Tolkovyi slovar' zhivogo velikorusskogo iazyka
The house of government
Why Did Modern Literary Theory Originate in Central and Eastern Europe
Media Audiences
Everyday Life and the Culture of the Thing (Toward the Formulation of the Question)
The Religious Nature of Russian Marxism
| Citation velocity | historical |
|---|---|
| Highly cited | No |