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The Bestseller, or The Cultural Logic of Postsocialism

Bibliographic Data

ID4208208
AuthorsBradley A Gorski (0000-0002-3697-0581, corresponding author)
Year2020
Volume79
Issue3
Pages613-635
Publication date2020-01-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueSlavic Review (JOURNAL)
Journal identifiersISSN: 0037-6779 • E-ISSN: 2325-7784
PublisherCambridge University Press (CUP) (PUBLISHER)
DOI10.1017/slr.2020.160
OpenAlexW3098621425
LanguageEN
Citations received1
References cited5

When the word "bestseller" entered post-Soviet Russia, it was invested with transformational power to remake postsocialist culture according to capitalist models of exchange. From its appearance in the early 1990s to its apotheosis as the name of a new literary prize in 2001, the bestseller demonstrated the active power of cultural categories. It built a data-gathering apparatus around itself, shifted the ways that authors, publishers, and audiences interacted with each other, and even generated new modes of collective creativity specific to capitalist markets for culture. Applying insights from actor-network theory and object-oriented ontology, this article focuses on the bestseller, decentering authors and other human agents. The bestseller is shown to be more than a mediator between market forces and other literary actors; it is an active force (a "real object," in the terms of object-oriented ontology) that plays a central role in the postsocialist formation of "cultural capitalism," or the system of cultural production and consumption based on market value, fungibility, and exchange

Aesthetics · Capitalism · Economics · Epistemology · Fungibility · Neoclassical economics · Object (grammar · Ontology · Openness to experience · Political science · Power (physics · Social science · Sociology · Artificial Intelligence · Computer Science · Eastern European Communism and Reforms · Law · Philosophy · Psychology · Social Psychology · Sociopolitical Dynamics in Russia · Soviet and Russian History

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  • Postsocialist Modernity

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Unique citing works1
Citations per year0,5
Citation span2024 - 2024 (1)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 1

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