An evaluation of the Aerie Real campaign
Potential for promoting positive body image
Bibliographic Data
| ID | 4228147 |
|---|---|
| Authors | Alexandra D Convertino (0000-0003-0073-6053, Northeastern University), Rachel F Rodgers (0000-0002-2582-4220, Northeastern University), Debra L Franko (Northeastern University), Adriana Jodoin (Northeastern University) |
| Year | 2019 |
| Volume | 24 |
| Issue | 6 |
| Pages | 726-737 |
| Publication date | 2019-05-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Health Psychology (JOURNAL) |
| Journal identifiers | ISSN: 1359-1053 • E-ISSN: 1461-7277 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/1359105316680022 |
| PMID | 27888254 |
| OpenAlex | W2550218222 |
| Language | EN |
| Citations received | 5 |
| References cited | 32 |
This study evaluated the impact on young women's body satisfaction of an advertising campaign: Aerie Real, which included images of models who were not digitally modified. In total, 200 female students were randomly allocated to view either Aerie Real images or digitally modified images from previous campaigns. In the total sample, no condition differences appeared. However, participants with high appearance comparison reported a smaller decrease in body satisfaction after viewing the Aerie Real images as compared to those viewing previous images ( p = .003). Findings provide preliminary support for the Aerie Real campaign as less deleterious form of media for body image
Consumer Behavior in Brand Consumption and Identification · Eating Disorders and Behaviors · Media, Gender, and Advertising · Psychology · Social Psychology
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| Unique citing works | 5 |
|---|---|
| Citations per year | 0,83 |
| Citation span | 2020 - 2026 (7) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 5 |