Don't drink and drive, it's a prime

Cognitive effects of priming alcohol-congruent and incongruent goals among heavy versus light drinkers

Bibliographic Data

ID4228238
AuthorsZachary W Petzel (0000-0003-4503-3781, Queen's University Belfast), Jeffrey G Noel (0000-0002-9755-9382, Univeristy of Missouri – St. Louis, USA)
Year2021
Volume26
Issue14
Pages2966-2972
Publication date2021-12-01
Open AccessYes
TypeARTICLE
VenueJournal of Health Psychology (JOURNAL)
Journal identifiersISSN: 1359-1053 • E-ISSN: 1461-7277
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/1359105320934166
PMID32529859
OpenAlexW3034899817
LanguageEN
References cited25

The present experiment assessed implicit alcohol motivations and explicit alcohol expectancies following the interaction between alcohol-congruent (i.e. social drinking) versus incongruent (i.e. driving safety) goal primes and recent drinking habits among college students ( n = 176). Heavy drinkers exhibited greater implicit alcohol approach and explicit tension reduction expectancies following social goal primes, while displaying greater implicit alcohol avoidance and explicit cognitive and behavioural impairment expectancies after driving safety goal primes. These findings indicate recent drinking habits interact with goal salience to influence explicit and implicit responses to alcohol, which has implications for the development of interventions to reduce college drinking

Alcohol · Cognition · Developmental psychology · Environmental health · Heavy drinking · Poison control · Prime (order theory · Priming (agriculture · Psychiatry · Behavioral Health and Interventions · Gambling Behavior and Treatments · Medicine · Psychology · Substance Abuse Treatment and Outcomes · Clinical Psychology · Human Factors and Ergonomics · Social Psychology

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