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BetterHealth

A qualitative analysis of reactions to the UK government's better health campaign

Bibliographic Data

ID4228706
AuthorsCatherine V Talbot (0000-0001-9353-8990, Northumbria University), Dawn Branley-Bell (0000-0003-0105-5495, Northumbria University)
Year2022
Volume27
Issue5
Pages1252-1258
Publication date2022-04-01
Open AccessYes
TypeARTICLE
VenueJournal of Health Psychology (JOURNAL)
Journal identifiersISSN: 1359-1053 • E-ISSN: 1461-7277
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/1359105320985576
PMID33426935
OpenAlexW3119564413
LanguageEN
Citations received10
References cited12

This study examined reactions to the UK government's Better Health campaign through a thematic analysis of tweets. Four themes were generated: Embracing Better Health; There is no Better Health without mental health; Inconsistent messaging; Only a surface-level solution. Findings suggest the campaign is problematic, given its lack of consideration for mental health and wider societal factors that contribute to obesity. The campaign could exacerbate mental health difficulties for individuals with eating disorders due to its focus on weight and perceived fat-shaming approach. Recommendations are made to develop future campaigns that avoid negative public responses, minimise harms, and maximise intended benefits

Environmental health · Government (linguistics · Political science · Qualitative analysis · Qualitative research · Social science · Sociology · Eating Disorders and Behaviors · Media Influence and Health · Medicine · Obesity and Health Practices · Psychology

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Citations per year2
Citation span2021 - 2026 (6)
Highly citedNo

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