Do marketing and alcohol treatment/public health experts think televised alcohol advertisements abide by regulatory guidelines
Bibliographic Data
| ID | 4229382 |
|---|---|
| Authors | Kelly Lloyd (0000-0002-0420-2342, The Christie NHS Foundation Trust), Elaine Cameron (0000-0002-8959-5148, The University of Manchester, UK), Hannah Williams (0000-0003-4454-7449, The University of Manchester, UK), Emma Banister (0000-0001-7251-1764, The University of Manchester, UK), Michael Donmall (0000-0001-7022-7372, The University of Manchester, UK), Alan Higgins (Public Health Oldham Metropolitan Borough Council, UK), David P French (0000-0002-7663-7804, The University of Manchester, UK) |
| Year | 2020 |
| Volume | 25 |
| Issue | 10-11 |
| Pages | 1657-1668 |
| Publication date | 2020-09-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Health Psychology (JOURNAL) |
| Journal identifiers | ISSN: 1359-1053 • E-ISSN: 1461-7277 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/1359105318770727 |
| PMID | 29676163 |
| OpenAlex | W2563388054 |
| Language | EN |
| References cited | 15 |
Televised alcohol advertisements in the United Kingdom must abide by the Broadcast Committee of Advertising Practice Code, which provides guidelines concerning advertisements not implying, condoning or encouraging immoderate, irresponsible or antisocial drinking. Previously, 75 per cent of 373 general public respondents were shown one of seven advertisements rated a breach of at least one guideline. This study assessed whether experts in marketing ( n = 25) and alcohol treatment/public health ( n = 25) perceived the same seven television alcohol advertisements as complying with the Broadcast Committee of Advertising Practice Code. Overall, 83 per cent of advertisements were rated as breaching at least one guideline. This provides further proof that self-regulatory alcohol guidelines are not fit for purpose
Advertising · Alcohol advertising · Business · Code of practice · Environmental health · Guideline · Health communication · Poison control · Political science · Public health · Public relations · Social marketing · Suicide prevention · Behavioral Health and Interventions · Engineering · Medicine · Nursing · Pharmaceutical industry and healthcare · Psychology · Substance Abuse Treatment and Outcomes · Human Factors and Ergonomics · Law
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The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness
Self‐regulation of alcohol advertising
An Empirical Evaluation of the US Beer Institute’s Self-Regulation Code Governing the Content of Beer Advertising
The significance of the social identity concept for social psychology with reference to individualism, interactionism and social influence
The Effect of Verbal and Visual Components of Advertisements on Brand Attitudes and Attitude Toward the Advertisement
| Highly cited | No |
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