La percepción del clasismo y el racismo colorista en la publicidad mexicana

Bibliographic Data

ID4229607
AuthorsJuris Tipa (0000-0001-5213-5757, Ibero American University, corresponding author)
Year2023
Issue41
Pagesa01
Publication date2023-10-31
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueRevista CS (JOURNAL)
Journal identifiersISSN: 2011-0324 • E-ISSN: 2665-4814
PublisherUniversidad Icesi (PUBLISHER • CO)
DOI10.18046/recs.i41.01
OpenAlexW4388069497
LanguageES
References cited10

Although there are several studies analyzing racist discourse and representations in the Mexican media, there is still little knowledge about the perception of these media contents among the audiences. Using in-depth interviews, this article analyzes how audiences interpret and value Mexican media content, particularly, advertising permeated with colorist and classist representations. It aims to inquire about a possible critical reflection, or lack thereof, on the underlying colorism and classism in the media content in Mexico. It is concluded that, in general, there is a critical decoding of the advertising discourse in relation to these representations; however, this decoding varies and shows different nuances among people of different ages and socioeconomic contexts

Art · Humanities · Persona · Political science · Advertising and Communication Studies · Philosophy

Tools

Open DOIOpen Access