Stratégies de positionnement et trajectoires d'architectes

Bibliographic Data

ID4241948
AuthorsVéronique Biau (Theravectys (France), corresponding author)
Year1998
Volume29
Issue1
Pages7-25
Publication date1998-01-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueSociétés contemporaines (JOURNAL)
Journal identifiersISSN: 1150-1944 • E-ISSN: 1950-6899
PublisherPERSEE Program (PUBLISHER)
DOI10.3917/soco.p1998.29n1.0007
OpenAlexW4390375785
LanguageFR
Citations received7
References cited1

Architects' occupational strategies and paths The tension between «business» and «artistic creation» produces different occupa tional attitudes among architects. This paper focuses on the processes which attract architects in one direction or the other. The study of external communication prac tices reveals two opposite strategies, each targeted at a different type of clientele one consists in a fairly classical marketing strategy aiming at attracting and keeping a group of clients, whereas the second one involves an increasingly formalized careerpath aiming at winning public commissions. This latter path combines public archi tectural contests publications in professional media, and access to key positions. It might represent the archetype of what became a new form of canonic career, once the Academic system had fallen apart in 1968

Archetype · Art · Business · Humanities · Key (lock · Literature · Political science · Public relations · Sociology · Computer Science · Contemporary art, education, critique · Education, sociology, and vocational training · French Urban and Social Studies · Philosophy

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