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An Intersectional Analysis of TikTok Users' Framing of Sha'Carri Richardson and Brittney Griner During Related Controversies

Bibliographic Data

ID4305960
AuthorsM Moody-Ramirez (0000-0002-1190-0755, Baylor University, Waco, TX, USA, corresponding author), Dorothy Bland (0000-0001-8751-1812, University of North Texas, Denton, USA), Hazel Cole (0000-0003-0936-6810, University of West Georgia, Carrollton, GA, USA), Hazel James Cole (University of West Georgia)
Year2025
Volume56
Issue8
Pages693-716
Publication date2025-09-12
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Black Studies (JOURNAL)
Journal identifiersISSN: 0021-9347 • E-ISSN: 1552-4566
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/00219347251368936
OpenAlexW4414258739
LanguageEN
References cited24

Drawing on Critical Technocultural Discourse Analysis (CTDA), intersectionality, and framing theories, this study examined how TikTok users portrayed Sha'Carri Richardson and Brittney Griner during their highly publicized controversies involving THC oils and marijuana. Discussions about these two outstanding athletes highlight biases in media portrayals of Black female athletes compared to their counterparts. The main frames identified include "solidarity," "double standards," and "respectability politics." The study's findings highlight the ongoing fight against systemic racism and misogyny faced by Black women and show how social media can reshape narratives about Black female athletes, providing a platform for advocacy, identity expression, and community building. Based on these findings, we offer recommendations and best practices. As social media increasingly becomes the primary source of news and cultural commentary-serving as the leading local news provider for nearly a third of the global population-the need for continued research in this area is crucial

Content analysis · Critical discourse analysis · Discourse analysis · Framing (construction · Intersectionality · Narrative · News media · Racism · Social media · Digital Marketing and Social Media · Impact of Technology on Adolescents · Social Media and Politics

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Highly citedNo
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