Marketing edwardian feminism

Although Dora Marsden had resigned from the Women's Social and Political Union (WSPU) and repudiated the principles of the women's suffrage movement by the time she founded The Freewoman in 1911, she recognised the marketing potential of her suffragette persona. Thus, despite envisioning her journal as a post-suffragist ‘little magazine’, she used her status as a famed WSPU organiser prior to The Freewoman's publication to garner suffragette subscribers and advertisements for women's goods and services. After The Freewoman's debut, Marsden lost most of her original advertisers and subscribers, many of whom accused the editor of having misled them as to the nature of her journal. The author argues that Marsden's rejection of the journalistic model provided by the mainstream suffrage press and willingness to allow The Freewoman to slide into bankruptcy signalled a strategic bid for the ‘cultural capital’ that accrues to writers who forego mass readerships in order to gain avant-garde reputations

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