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Greasing the wheels of rural transformation? Margarine and the competition for theBritish butter market

Bibliographic Data

ID4353963
AuthorsMunsi Lampe (0000-0002-0859-5091, Universidad Carlos III de Madrid), Markus Lampe, Paul Sharp (0000-0001-5616-3181, University of Southern Denmark)
Year2014
Volume67
Issue3
Pages769-792
Publication date2014-08-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueThe Economic History Review (JOURNAL)
Journal identifiersISSN: 0013-0117 • E-ISSN: 1468-0289
PublisherWiley (PUBLISHER • GB)
DOI10.1111/1468-0289.12046
OpenAlexW1528500316
LanguageEN
Citations received11
References cited44

This article considers an example of the impact of a new good on producers of close substitutes: the invention of margarine and its rapid introduction into the British market from the mid-1870s. This presented a challenge to the traditional suppliers of that market, butter producers from different European countries. We argue that the capacity to react quickly to the appearance of this cheap substitute by improving quality and establishing product differentiation was critical for the fortunes of butter producers. This is illustrated by a discussion of the different reactions to margarine and quality upgrading inIreland,Denmark, and theNetherlands. A statistical analysis using monthly data for Britain from 1881-7 confirms that margarine had a greater impact on the price of poor quality butter than that of high quality butter, presumably because it was a stronger substitute

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Unique citing works11
Citations per year1
Citation span2015 - 2026 (12)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 11
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